Alphabet (GOOGL) Stock Inflation-Adjusted

Alphabet Inc. (GOOGL) is a multinational technology conglomerate, best known for its Google search engine, advertising services and diverse ventures in areas like cloud computing and autonomous driving.

A stock's price history shows its nominal performance but not its real growth in purchasing power. To understand an investment's true performance, we must account for inflation. This page adjusts Alphabet's historical stock prices using the US Consumer Price Index, stripping away the effects of inflation.

The charts and data below allow you to compare the nominal price with its real value over time, revealing a clearer picture of Alphabet's long-term growth.

Nominal prices are adjusted for stock splits and assume reinvestment of any dividends to reflect total return. Inflation-adjusted prices use June 2025 as the baseline (latest available CPI).

The current value of Alphabet (Class A) stock is 182 (as of the close of Jul 15, 2025), 11.6% lower than the all-time high of 205.88 (Feb 4, 2025).

Since August 19, 2004, the inflation-adjusted total return for the stock has been 4,184%, which is equivalent to an annual growth rate of 19.69%.

In nominal values, the total return since this date has been 7,192%, or an annualized rate of 22.78%.

Inflation-Adjusted Values by Month

This data presents Alphabet's end-of-month closing levels over time. Inflation-adjusted figures show what past levels would be worth using roughly today's purchasing power (based on the latest CPI data). The latest entry in the table will have equal nominal and adjusted values until the next CPI figures are released.

Date Inflation-Adjusted Nominal value
Jul 2025 182 182
Jun 2025 176.23 176.23
May 2025 172.1 171.52
Apr 2025 159.47 158.59
Mar 2025 155.77 154.44
Feb 2025 171.72 169.86
Jan 2025 206.65 203.52
Dec 2024 193 188.84
Nov 2024 172.12 168.34
Oct 2024 174.22 170.5
Sep 2024 169.06 165.26
Aug 2024 166.59 162.58
Jul 2024 175.05 170.7
Jun 2024 186.1 181.26
May 2024 176.09 171.46
Apr 2024 166.45 161.8
Mar 2024 154.93 150.02
Feb 2024 143.05 137.62
Jan 2024 145.64 139.25
Dec 2023 146 138.85
Nov 2023 138.38 131.73
Oct 2023 129.3 123.33
Sep 2023 136.31 130.07
Aug 2023 142.2 135.35
Jul 2023 139.2 131.92
Jun 2023 125.78 118.98
May 2023 129.53 122.13
Apr 2023 113.44 106.69
Mar 2023 110.18 103.1
Feb 2023 95.98 89.52
Jan 2023 105.92 98.24
Dec 2022 95.31 87.7
Nov 2022 108.76 100.38
Oct 2022 101.68 93.94
Sep 2022 103.32 95.07
Aug 2022 117.15 107.57
Jul 2022 125.87 115.62
Jun 2022 117.9 108.3
May 2022 124.78 113.07
Apr 2022 126.54 113.42
Mar 2022 155.08 138.23
Feb 2022 152.62 134.24
Jan 2022 154.3 134.49
Dec 2021 166.57 143.98
Nov 2021 163.68 141.04
Oct 2021 171.61 147.15
Sep 2021 156.24 132.87
Aug 2021 169.58 143.82
Jul 2021 158.22 133.91
Jun 2021 144.07 121.35
May 2021 140.35 117.13
Apr 2021 141.27 116.96
Mar 2021 124.83 102.5
Feb 2021 123.23 100.48
Jan 2021 111.99 90.82
Dec 2020 107.86 87.1
Nov 2020 108.07 87.19
Oct 2020 99.49 80.32
Sep 2020 90.27 72.84
Aug 2020 100.5 80.98
Jul 2020 92.06 73.95
Jun 2020 88.18 70.47
May 2020 89.63 71.24
Apr 2020 84.2 66.93
Mar 2020 72.16 57.75
Feb 2020 82.99 66.56
Jan 2020 89.03 71.21
Dec 2019 83.55 66.56
Nov 2019 81.28 64.81
Oct 2019 78.41 62.56
Sep 2019 76.24 60.69
Aug 2019 74.39 59.17
Jul 2019 76.11 60.54
Jun 2019 67.77 53.81
May 2019 69.26 54.99
Apr 2019 75.21 59.59
Mar 2019 74.22 58.49
Feb 2019 71.44 55.99
Jan 2019 71.7 55.95
Dec 2018 66.68 51.93
Nov 2018 70.58 55.15
Oct 2018 69.13 54.2
Sep 2018 76.65 59.99
Aug 2018 78.31 61.22
Jul 2018 78.07 60.99
Jun 2018 71.83 56.12
May 2018 70.09 54.67
Apr 2018 65.17 50.62
Mar 2018 66.62 51.54
Feb 2018 71.07 54.86
Jan 2018 76.46 58.75
Dec 2017 68.5 52.35
Nov 2017 67.34 51.5
Oct 2017 67.14 51.34
Sep 2017 63.24 48.39
Aug 2017 62.37 47.47
Jul 2017 61.92 46.99
Jun 2017 60.84 46.2
May 2017 64.66 49.06
Apr 2017 60.61 45.95
Mar 2017 55.75 42.13
Feb 2017 55.6 41.99
Jan 2017 54.14 40.76
Dec 2016 52.62 39.38
Nov 2016 51.53 38.56
Oct 2016 53.71 40.25
Sep 2016 53.39 39.96
Aug 2016 52.57 39.25
Jul 2016 52.72 39.33
Jun 2016 46.79 34.96
May 2016 49.97 37.22
Apr 2016 47.43 35.18
Mar 2016 51.36 37.91
Feb 2016 48.49 35.64
Jan 2016 51.52 37.84
Dec 2015 52.73 38.67
Nov 2015 51.53 37.91
Oct 2015 49.7 36.65
Sep 2015 43.01 31.73
Aug 2015 43.58 32.2
Jul 2015 44.16 32.68
Jun 2015 36.28 26.84
May 2015 36.76 27.1
Apr 2015 37.18 27.27
Mar 2015 37.66 27.57
Feb 2015 38.43 27.96
Jan 2015 36.87 26.72
Dec 2014 36.23 26.37
Nov 2014 37.27 27.29
Oct 2014 38.34 28.22
Sep 2014 39.63 29.24
Aug 2014 39.25 28.94
Jul 2014 38.99 28.8
Jun 2014 39.32 29.06
May 2014 38.52 28.41
Apr 2014 36.17 26.58
Mar 2014 37.84 27.72
Feb 2014 41.54 30.24
Jan 2014 40.51 29.38
Dec 2013 38.58 27.88
Nov 2013 36.48 26.36
Oct 2013 35.4 25.63
Sep 2013 30.01 21.79
Aug 2013 29.05 21.07
Jul 2013 30.49 22.08
Jun 2013 30.25 21.9
May 2013 30.01 21.67
Apr 2013 28.45 20.51
Mar 2013 27.37 19.75
Feb 2013 27.69 19.93
Jan 2013 26.33 18.8
Dec 2012 24.72 17.6
Nov 2012 24.34 17.37
Oct 2012 23.6 16.92
Sep 2012 26.16 18.77
Aug 2012 23.86 17.04
Jul 2012 22.17 15.74
Jun 2012 20.28 14.43
May 2012 20.28 14.45
Apr 2012 21.09 15.04
Mar 2012 22.43 15.95
Feb 2012 21.79 15.38
Jan 2012 20.53 14.43
Dec 2011 22.96 16.07
Nov 2011 21.26 14.91
Oct 2011 21 14.74
Sep 2011 18.21 12.81
Aug 2011 19.16 13.46
Jul 2011 21.44 15.02
Jun 2011 18 12.6
May 2011 18.78 13.16
Apr 2011 19.41 13.53
Mar 2011 21.07 14.59
Feb 2011 22.24 15.26
Jan 2011 21.87 14.93
Dec 2010 21.74 14.77
Nov 2010 20.38 13.82
Oct 2010 22.51 15.27
Sep 2010 19.31 13.08
Aug 2010 16.54 11.19
Jul 2010 17.84 12.06
Jun 2010 16.38 11.07
May 2010 17.86 12.08
Apr 2010 19.35 13.08
Mar 2010 20.91 14.11
Feb 2010 19.5 13.1
Jan 2010 19.62 13.18
Dec 2009 23.03 15.42
Nov 2009 21.62 14.5
Oct 2009 19.9 13.34
Sep 2009 18.42 12.33
Aug 2009 17.16 11.48
Jul 2009 16.51 11.02
Jun 2009 15.68 10.49
May 2009 15.65 10.38
Apr 2009 14.9 9.85
Mar 2009 13.13 8.66
Feb 2009 12.78 8.41
Jan 2009 12.86 8.42
Dec 2008 11.74 7.65
Nov 2008 11.07 7.29
Oct 2008 13.31 8.94
Sep 2008 14.69 9.96
Aug 2008 16.97 11.52
Jul 2008 17.28 11.78
Jun 2008 19.3 13.09
May 2008 21.7 14.57
Apr 2008 21.45 14.28
Mar 2008 16.55 10.96
Feb 2008 17.86 11.72
Jan 2008 21.45 14.04
Dec 2007 26.41 17.2
Nov 2007 26.45 17.24
Oct 2007 27.15 17.59
Sep 2007 21.83 14.11
Aug 2007 19.88 12.82
Jul 2007 19.64 12.69
Jun 2007 20.13 13
May 2007 19.21 12.38
Apr 2007 18.3 11.73
Mar 2007 17.9 11.4
Feb 2007 17.72 11.18
Jan 2007 19.88 12.47
Dec 2006 18.31 11.45
Nov 2006 19.3 12.06
Oct 2006 18.94 11.85
Sep 2006 15.89 10
Aug 2006 14.89 9.42
Jul 2006 15.24 9.62
Jun 2006 16.58 10.43
May 2006 14.73 9.25
Apr 2006 16.64 10.4
Mar 2006 15.66 9.7
Feb 2006 14.64 9.02
Jan 2006 17.51 10.76
Dec 2005 16.91 10.32
Nov 2005 16.44 10.07
Oct 2005 14.99 9.26
Sep 2005 12.77 7.87
Aug 2005 11.68 7.11
Jul 2005 11.82 7.16
Jun 2005 12.13 7.32
May 2005 11.44 6.9
Apr 2005 9.07 5.47
Mar 2005 7.49 4.49
Feb 2005 7.86 4.68
Jan 2005 8.23 4.87
Dec 2004 8.13 4.8
Nov 2004 7.64 4.53
Oct 2004 8.01 4.74
Sep 2004 5.48 3.22
Aug 2004 4.33 2.55

Returns from Investing in Alphabet (Class A) stock

How much did an investment in Alphabet really grow each year after accounting for inflation? The following chart contains the inflation-adjusted real annual percentage returns.

Detailed Annual Returns (Adjusted vs. Nominal)

The table below shows the returns for Alphabet (Class A) stock by year, both inflation-adjusted and nominal. You can sort any column by clicking on the header.

Observe how inflation erodes nominal gains, sometimes resulting in a negative real return even when the stock price nominally increased, as in 2016.

Year Inflation-Adjusted Return Nominal Return
2024 32.19% 36.01%
2023 53.19% 58.32%
2022 -42.78% -39.09%
2021 54.43% 65.3%
2020 29.1% 30.85%
2019 25.31% 28.18%
2018 -2.66% -0.8%
2017 30.18% 32.93%
2016 -0.21% 1.86%
2015 45.55% 46.61%
2014 -6.1% -5.39%
2013 56.09% 58.43%
2012 7.64% 9.52%
2011 5.61% 8.74%
2010 -5.61% -4.2%
2009 96.18% 101.52%
2008 -55.55% -55.51%
2007 44.28% 50.17%
2006 8.25% 11%
2005 108.08% 115.19%

Alphabet (Class A) Stock: Average Annualized Returns

Annualized returns show the average rate of growth per year, making it easier to compare performance across different time periods. While nominal returns indicate the headline growth, adjusting for inflation reveals the actual change in purchasing power.

This table presents both nominal and inflation-adjusted average annual returns for Alphabet over various trailing periods ending June 30, 2025, offering a clearer view of long-term, real investment performance.

Period Avg. Annual Return (Inflation-Adjusted) Avg. Annual Return (Nominal)
Last 1 year -5.3% -2.77%
Last 3 years 14.34% 17.62%
Last 5 years 14.85% 20.12%
Last 10 years 17.12% 20.71%
Last 20 years 14.32% 17.24%

Real Returns of Investing in the Alphabet

The chart and table below show the nominal and inflation-adjusted value of a hypothetical $100 investment over various long-term historical periods, ending in June 2025.

The inflation-adjusted line, in green, represents the real increase in purchasing power for the initial investment. Observe the gap between both lines, which illustrates the cumulative effect of inflation over time.

Even over just five years, inflation takes a noticeable bite out of investments. Investing $100 in the Alphabet five years ago yielded an 164.78% nominal gain, but the real return (the actual increase in buying power) was 112.34%.

As investment periods get longer, the difference between reported nominal returns and the inflation-adjusted gains usually becomes much greater due to the compounding effect of inflation over time.

Investment Period What $100 Grew To (Nominal) Total Nominal Return (%) Total Inflation-Adjusted Return (%)
Last 5 years Feb 2020 - Jun 2025 $264.78 164.78% 112.34%
Last 10 years Feb 2015 - Jun 2025 $630.26 530.26% 358.63%

Inflation & Alphabet's Operations

As a technology-focused company, Alphabet faces several inflation-related operational considerations.

  • Talent Acquisition & Retention: Wage inflation for skilled engineers and tech professionals can increase labor costs, a significant expense for Alphabet.
  • Energy Costs: The operation of large-scale data centers for Google Search, Cloud and AI services consumes substantial energy, making it sensitive to energy price inflation.
  • Supply Chain Costs: Inflation can lead to increased costs for components and raw materials used in Alphabet's hardware products, such as Pixel phones and Nest devices. Additionally, innovative projects like Waymo (autonomous driving) and Verily (life sciences) often require specialized equipment and materials, which are also subject to inflationary pressures, further impacting profit margins.
  • Advertising Revenue: As a major player in digital advertising, Alphabet's revenue can be affected by inflation. Higher costs for advertisers may lead to reduced ad spending, impacting Alphabet's top line.

While these inflationary pressures present challenges, Alphabet is well-positioned to navigate them. The company's robust financial position, characterized by substantial cash reserves and manageable debt, allows it to absorb rising costs without derailing long-term growth initiatives.

This financial strength is complemented by a diverse set of revenue streams, spanning digital advertising, cloud computing and hardware. This creates a resilient business model where weakness in one segment can be offset by strength in another, providing a reliable buffer.

About Alphabet

Alphabet Inc. is a global technology leader created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

Its largest subsidiary, Google, provides a wide array of internet-related services and products, including search, advertising, cloud computing, software and hardware. Other segments, often referred to as "Other Bets," include innovative projects in areas like autonomous driving (Waymo) and life sciences (Verily).

Headquartered in Mountain View, California, Alphabet is one of the most valuable companies globally and a key player in shaping the future of technology. Its Class A shares (GOOGL) are major components of indices like the S&P 500 and Nasdaq-100.

Last Close
Jul 15, 2025
182
Highest
Feb 4, 2025
205.88
Highest, Inflation-Adjusted
Feb 4, 2025
208.12
Annualized return
Since Aug 19, 2004
22.78%
Annualized return, Inflation-Adjusted
Since Aug 19, 2004
19.69%