Apple (AAPL) Stock Inflation-Adjusted

Apple Inc. (AAPL) is a multinational technology company best known for the iPhone, iPad, Mac and other consumer electronics, along with software and online services.

Nominal stock prices can be misleading, as they don't reflect the true changes in purchasing power over time. This page adjusts Apple's historical stock prices for inflation using the US Consumer Price Index, revealing the stock's actual performance in real terms. Explore the charts and data below to compare nominal versus inflation-adjusted figures and discover Apple's long-term growth.

Nominal prices are adjusted for stock splits and assume reinvestment of any dividends to reflect total return. Inflation-adjusted prices use June 2025 as the baseline (latest available CPI).

The current value of Apple stock is 209.11 (as of the close of Jul 15, 2025), 19.07% lower than the all-time high of 258.4 (Dec 26, 2024).

Since December 12, 1980, the inflation-adjusted total return for the stock has been 55,125%, which is equivalent to an annual growth rate of 15.21%.

In nominal values, the total return since this date has been 206,314%, or an annualized rate of 18.67%.

Inflation-Adjusted Values by Month

This data presents Apple's end-of-month closing levels over time. Inflation-adjusted figures show what past levels would be worth using roughly today's purchasing power (based on the latest CPI data). The latest entry in the table will have equal nominal and adjusted values until the next CPI figures are released.

Date Inflation-Adjusted Nominal value
Jul 2025 209.11 209.11
Jun 2025 205.17 205.17
May 2025 201.53 200.85
Apr 2025 213.39 212.22
Mar 2025 223.76 221.84
Feb 2025 244.16 241.52
Jan 2025 239.06 235.43
Dec 2024 255.32 249.82
Nov 2024 242.06 236.76
Oct 2024 230.04 225.12
Sep 2024 237.53 232.19
Aug 2024 233.83 228.2
Jul 2024 226.68 221.05
Jun 2024 215.24 209.64
May 2024 196.53 191.36
Apr 2024 174.18 169.31
Mar 2024 176.03 170.45
Feb 2024 186.75 179.67
Jan 2024 191.46 183.06
Dec 2023 200.99 191.13
Nov 2023 198.1 188.57
Oct 2023 177.5 169.31
Sep 2023 177.89 169.74
Aug 2023 195.69 186.26
Jul 2023 205.24 194.51
Jun 2023 203.03 192.05
May 2023 186.13 175.5
Apr 2023 178.39 167.77
Mar 2023 174.24 163.04
Feb 2023 156.27 145.75
Jan 2023 153.58 142.45
Dec 2022 139.41 128.27
Nov 2022 158.34 146.14
Oct 2022 163.58 151.13
Sep 2022 148.03 136.21
Aug 2022 168.76 154.96
Jul 2022 174.14 159.95
Jun 2022 146.49 134.56
May 2022 161.66 146.49
Apr 2022 172.86 154.94
Mar 2022 192.53 171.61
Feb 2022 184.5 162.28
Jan 2022 196.82 171.55
Dec 2021 201.65 174.29
Nov 2021 188.29 162.25
Oct 2021 171.22 146.82
Sep 2021 163.08 138.69
Aug 2021 175.46 148.81
Jul 2021 168.66 142.75
Jun 2021 159.13 134.04
May 2021 146.13 121.95
Apr 2021 155.13 128.44
Mar 2021 145.33 119.34
Feb 2021 145.29 118.47
Jan 2021 158.74 128.73
Dec 2020 160.3 129.44
Nov 2020 143.96 116.14
Oct 2020 131.33 106.01
Sep 2020 139.77 112.78
Aug 2020 155.95 125.67
Jul 2020 128.6 103.3
Jun 2020 110.93 88.66
May 2020 97.21 77.27
Apr 2020 89.59 71.21
Mar 2020 77.02 61.63
Feb 2020 82.62 66.26
Jan 2020 93.58 74.84
Dec 2019 89.13 71
Nov 2019 81.04 64.62
Oct 2019 75.17 59.97
Sep 2019 67.83 53.99
Aug 2019 63.27 50.32
Jul 2019 64.33 51.17
Jun 2019 59.86 47.53
May 2019 52.96 42.05
Apr 2019 60.6 48.01
Mar 2019 57.67 45.45
Feb 2019 52.86 41.43
Jan 2019 50.81 39.65
Dec 2018 48.25 37.58
Nov 2018 54.45 42.54
Oct 2018 66.28 51.96
Sep 2018 68.48 53.59
Aug 2018 69.13 54.04
Jul 2018 57.62 45.02
Jun 2018 56.06 43.79
May 2018 56.68 44.21
Apr 2018 50.14 38.95
Mar 2018 51.11 39.54
Feb 2018 54.38 41.98
Jan 2018 51.14 39.3
Dec 2017 51.97 39.72
Nov 2017 52.75 40.34
Oct 2017 51.7 39.54
Sep 2017 47.11 36.05
Aug 2017 50.39 38.36
Jul 2017 45.66 34.65
Jun 2017 44.18 33.55
May 2017 46.91 35.59
Apr 2017 43.97 33.33
Mar 2017 44.1 33.33
Feb 2017 42.09 31.78
Jan 2017 37.24 28.03
Dec 2016 35.75 26.76
Nov 2016 34.12 25.53
Oct 2016 34.82 26.1
Sep 2016 34.72 25.98
Aug 2016 32.66 24.39
Jul 2016 31.94 23.82
Jun 2016 29.25 21.86
May 2016 30.65 22.83
Apr 2016 28.72 21.3
Mar 2016 33.55 24.77
Feb 2016 29.89 21.97
Jan 2016 29.95 22
Dec 2015 32.45 23.79
Nov 2015 36.34 26.74
Oct 2015 36.48 26.9
Sep 2015 33.65 24.82
Aug 2015 34.35 25.38
Jul 2015 36.73 27.18
Jun 2015 37.99 28.1
May 2015 39.59 29.19
Apr 2015 38.07 27.92
Mar 2015 37.93 27.76
Feb 2015 39.39 28.66
Jan 2015 35.94 26.04
Dec 2014 33.7 24.53
Nov 2014 36.1 26.43
Oct 2014 32.47 23.9
Sep 2014 30.21 22.3
Aug 2014 30.76 22.68
Jul 2014 28.5 21.05
Jun 2014 27.69 20.46
May 2014 27 19.91
Apr 2014 25.12 18.46
Mar 2014 22.92 16.79
Feb 2014 22.62 16.46
Jan 2014 21.47 15.57
Dec 2013 24.15 17.45
Nov 2013 23.93 17.29
Oct 2013 22.32 16.16
Sep 2013 20.31 14.74
Aug 2013 20.78 15.06
Jul 2013 19.2 13.9
Jun 2013 16.83 12.18
May 2013 19.13 13.81
Apr 2013 18.87 13.6
Mar 2013 18.84 13.6
Feb 2013 18.84 13.56
Jan 2013 19.49 13.91
Dec 2012 22.83 16.25
Nov 2012 25.04 17.88
Oct 2012 25.35 18.18
Sep 2012 28.4 20.37
Aug 2012 28.45 20.32
Jul 2012 26.26 18.65
Jun 2012 25.07 17.84
May 2012 24.77 17.64
Apr 2012 25 17.84
Mar 2012 25.75 18.31
Feb 2012 23.47 16.57
Jan 2012 19.84 13.94
Dec 2011 17.68 12.37
Nov 2011 16.64 11.67
Oct 2011 17.61 12.36
Sep 2011 16.56 11.65
Aug 2011 16.73 11.75
Jul 2011 17.03 11.93
Jun 2011 14.65 10.25
May 2011 15.16 10.62
Apr 2011 15.34 10.69
Mar 2011 15.36 10.64
Feb 2011 15.72 10.79
Jan 2011 15.18 10.36
Dec 2010 14.5 9.85
Nov 2010 14.01 9.5
Oct 2010 13.56 9.19
Sep 2010 12.8 8.67
Aug 2010 10.97 7.42
Jul 2010 11.62 7.86
Jun 2010 11.37 7.68
May 2010 11.6 7.85
Apr 2010 11.8 7.97
Mar 2010 10.64 7.18
Feb 2010 9.3 6.25
Jan 2010 8.73 5.87
Dec 2009 9.61 6.44
Nov 2009 9.1 6.11
Oct 2009 8.59 5.76
Sep 2009 8.45 5.66
Aug 2009 7.68 5.14
Jul 2009 7.47 4.99
Jun 2009 6.51 4.35
May 2009 6.26 4.15
Apr 2009 5.81 3.84
Mar 2009 4.87 3.21
Feb 2009 4.15 2.73
Jan 2009 4.21 2.75
Dec 2008 4 2.61
Nov 2008 4.3 2.83
Oct 2008 4.89 3.29
Sep 2008 5.12 3.47
Aug 2008 7.62 5.18
Jul 2008 7.12 4.85
Jun 2008 7.54 5.11
May 2008 8.58 5.76
Apr 2008 7.98 5.31
Mar 2008 6.62 4.38
Feb 2008 5.82 3.82
Jan 2008 6.32 4.13
Dec 2007 9.29 6.05
Nov 2007 8.54 5.57
Oct 2007 8.96 5.8
Sep 2007 7.25 4.69
Aug 2007 6.56 4.23
Jul 2007 6.23 4.02
Jun 2007 5.77 3.73
May 2007 5.74 3.7
Apr 2007 4.76 3.05
Mar 2007 4.46 2.84
Feb 2007 4.1 2.58
Jan 2007 4.17 2.62
Dec 2006 4.14 2.59
Nov 2006 4.48 2.8
Oct 2006 3.96 2.48
Sep 2006 3.74 2.35
Aug 2006 3.28 2.07
Jul 2006 3.29 2.08
Jun 2006 2.78 1.75
May 2006 2.91 1.83
Apr 2006 3.44 2.15
Mar 2006 3.09 1.92
Feb 2006 3.4 2.09
Jan 2006 3.75 2.31
Dec 2005 3.6 2.2
Nov 2005 3.38 2.07
Oct 2005 2.85 1.76
Sep 2005 2.66 1.64
Aug 2005 2.35 1.43
Jul 2005 2.15 1.3
Jun 2005 1.86 1.12
May 2005 2.01 1.21
Apr 2005 1.83 1.1
Mar 2005 2.12 1.27
Feb 2005 2.3 1.37
Jan 2005 1.99 1.17
Dec 2004 1.67 0.98
Nov 2004 1.73 1.02
Oct 2004 1.35 0.8
Sep 2004 1.01 0.59
Aug 2004 0.9 0.53
Jul 2004 0.84 0.49
Jun 2004 0.84 0.5
May 2004 0.73 0.43
Apr 2004 0.68 0.39
Mar 2004 0.71 0.41
Feb 2004 0.63 0.37
Jan 2004 0.6 0.34
Dec 2003 0.57 0.33
Nov 2003 0.56 0.32
Oct 2003 0.61 0.35
Sep 2003 0.55 0.32
Aug 2003 0.6 0.35
Jul 2003 0.56 0.32
Jun 2003 0.51 0.29
May 2003 0.48 0.27
Apr 2003 0.38 0.22
Mar 2003 0.38 0.22
Feb 2003 0.4 0.23
Jan 2003 0.39 0.22
Dec 2002 0.39 0.22
Nov 2002 0.42 0.24
Oct 2002 0.44 0.25
Sep 2002 0.39 0.22
Aug 2002 0.4 0.23
Jul 2002 0.42 0.23
Jun 2002 0.49 0.27
May 2002 0.64 0.36
Apr 2002 0.66 0.37
Mar 2002 0.65 0.36
Feb 2002 0.6 0.33
Jan 2002 0.69 0.38
Dec 2001 0.61 0.33
Nov 2001 0.59 0.33
Oct 2001 0.49 0.27
Sep 2001 0.43 0.24
Aug 2001 0.51 0.28
Jul 2001 0.52 0.29
Jun 2001 0.64 0.36
May 2001 0.55 0.3
Apr 2001 0.71 0.39
Mar 2001 0.62 0.34
Feb 2001 0.51 0.28
Jan 2001 0.61 0.33
Dec 2000 0.42 0.23
Nov 2000 0.47 0.25
Oct 2000 0.55 0.3
Sep 2000 0.73 0.39
Aug 2000 1.74 0.93
Jul 2000 1.45 0.78
Jun 2000 1.5 0.8
May 2000 1.21 0.64
Apr 2000 1.78 0.95
Mar 2000 1.95 1.04
Feb 2000 1.66 0.88
Jan 2000 1.51 0.79
Dec 1999 1.5 0.79
Nov 1999 1.43 0.75
Oct 1999 1.17 0.61
Sep 1999 0.93 0.48
Aug 1999 0.96 0.5
Jul 1999 0.82 0.43
Jun 1999 0.69 0.35
May 1999 0.65 0.34
Apr 1999 0.68 0.35
Mar 1999 0.54 0.27
Feb 1999 0.52 0.27
Jan 1999 0.62 0.31
Dec 1998 0.62 0.31
Nov 1998 0.48 0.24
Oct 1998 0.56 0.28
Sep 1998 0.57 0.29
Aug 1998 0.47 0.24
Jul 1998 0.52 0.26
Jun 1998 0.43 0.22
May 1998 0.4 0.2
Apr 1998 0.41 0.21
Mar 1998 0.42 0.21
Feb 1998 0.36 0.18
Jan 1998 0.28 0.14
Dec 1997 0.2 0.1
Nov 1997 0.27 0.14
Oct 1997 0.26 0.13
Sep 1997 0.33 0.17
Aug 1997 0.33 0.17
Jul 1997 0.27 0.13
Jun 1997 0.22 0.11
May 1997 0.26 0.13
Apr 1997 0.26 0.13
Mar 1997 0.28 0.14
Feb 1997 0.25 0.12
Jan 1997 0.26 0.13
Dec 1996 0.32 0.16
Nov 1996 0.37 0.18
Oct 1996 0.36 0.18
Sep 1996 0.35 0.17
Aug 1996 0.38 0.19
Jul 1996 0.35 0.17
Jun 1996 0.33 0.16
May 1996 0.41 0.2
Apr 1996 0.38 0.19
Mar 1996 0.39 0.19
Feb 1996 0.44 0.21
Jan 1996 0.44 0.21
Dec 1995 0.51 0.24
Nov 1995 0.61 0.29
Oct 1995 0.58 0.28
Sep 1995 0.6 0.28
Aug 1995 0.69 0.33
Jul 1995 0.72 0.34
Jun 1995 0.75 0.35
May 1995 0.67 0.32
Apr 1995 0.61 0.29
Mar 1995 0.57 0.27
Feb 1995 0.64 0.3
Jan 1995 0.65 0.3
Dec 1994 0.63 0.29
Nov 1994 0.61 0.28
Oct 1994 0.7 0.33
Sep 1994 0.55 0.25
Aug 1994 0.59 0.27
Jul 1994 0.55 0.25
Jun 1994 0.43 0.2
May 1994 0.48 0.22
Apr 1994 0.49 0.22
Mar 1994 0.54 0.25
Feb 1994 0.6 0.27
Jan 1994 0.54 0.24
Dec 1993 0.48 0.22
Nov 1993 0.52 0.23
Oct 1993 0.51 0.23
Sep 1993 0.39 0.17
Aug 1993 0.44 0.2
Jul 1993 0.46 0.2
Jun 1993 0.65 0.29
May 1993 0.94 0.42
Apr 1993 0.85 0.38
Mar 1993 0.85 0.38
Feb 1993 0.88 0.39
Jan 1993 0.99 0.44
Dec 1992 1 0.44
Nov 1992 0.96 0.42
Oct 1992 0.88 0.39
Sep 1992 0.76 0.33
Aug 1992 0.77 0.34
Jul 1992 0.79 0.34
Jun 1992 0.81 0.35
May 1992 1.01 0.44
Apr 1992 1.02 0.44
Mar 1992 0.99 0.43
Feb 1992 1.15 0.49
Jan 1992 1.1 0.47
Dec 1991 0.96 0.41
Nov 1991 0.87 0.37
Oct 1991 0.88 0.37
Sep 1991 0.85 0.36
Aug 1991 0.91 0.39
Jul 1991 0.79 0.34
Jun 1991 0.71 0.3
May 1991 0.81 0.34
Apr 1991 0.95 0.4
Mar 1991 1.18 0.49
Feb 1991 0.99 0.41
Jan 1991 0.96 0.4
Dec 1990 0.75 0.31
Nov 1990 0.64 0.27
Oct 1990 0.53 0.22
Sep 1990 0.51 0.21
Aug 1990 0.65 0.27
Jul 1990 0.75 0.3
Jun 1990 0.8 0.32
May 1990 0.74 0.3
Apr 1990 0.71 0.28
Mar 1990 0.72 0.29
Feb 1990 0.61 0.24
Jan 1990 0.61 0.24
Dec 1989 0.64 0.25
Nov 1989 0.81 0.32
Oct 1989 0.85 0.33
Sep 1989 0.82 0.32
Aug 1989 0.82 0.32
Jul 1989 0.73 0.28
Jun 1989 0.76 0.29
May 1989 0.88 0.34
Apr 1989 0.72 0.28
Mar 1989 0.67 0.25
Feb 1989 0.68 0.26
Jan 1989 0.71 0.27
Dec 1988 0.76 0.28
Nov 1988 0.71 0.27
Oct 1988 0.73 0.27
Sep 1988 0.82 0.3
Aug 1988 0.76 0.28
Jul 1988 0.85 0.31
Jun 1988 0.89 0.33
May 1988 0.8 0.29
Apr 1988 0.8 0.29
Mar 1988 0.78 0.28
Feb 1988 0.84 0.3
Jan 1988 0.82 0.29
Dec 1987 0.83 0.3
Nov 1987 0.65 0.23
Oct 1987 0.76 0.27
Sep 1987 1.12 0.4
Aug 1987 1.07 0.38
Jul 1987 0.82 0.29
Jun 1987 0.81 0.29
May 1987 0.79 0.28
Apr 1987 0.8 0.28
Mar 1987 0.65 0.23
Feb 1987 0.71 0.25
Jan 1987 0.57 0.2
Dec 1986 0.42 0.14
Nov 1986 0.41 0.14
Oct 1986 0.36 0.12
Sep 1986 0.35 0.12
Aug 1986 0.38 0.13
Jul 1986 0.32 0.11
Jun 1986 0.37 0.13
May 1986 0.39 0.13
Apr 1986 0.32 0.11
Mar 1986 0.3 0.1
Feb 1986 0.26 0.088
Jan 1986 0.24 0.081
Dec 1985 0.23 0.078
Nov 1985 0.21 0.071
Oct 1985 0.19 0.066
Sep 1985 0.17 0.055
Aug 1985 0.16 0.053
Jul 1985 0.17 0.056
Jun 1985 0.19 0.063
May 1985 0.18 0.061
Apr 1985 0.23 0.075
Mar 1985 0.24 0.078
Feb 1985 0.27 0.087
Jan 1985 0.31 0.1
Dec 1984 0.31 0.1
Nov 1984 0.27 0.087
Oct 1984 0.27 0.088
Sep 1984 0.27 0.089
Aug 1984 0.29 0.093
Jul 1984 0.28 0.09
Jun 1984 0.29 0.093
May 1984 0.32 0.1
Apr 1984 0.35 0.11
Mar 1984 0.27 0.087
Feb 1984 0.29 0.092
Jan 1984 0.28 0.087
Dec 1983 0.27 0.086
Nov 1983 0.23 0.072
Oct 1983 0.25 0.08
Sep 1983 0.26 0.081
Aug 1983 0.42 0.13
Jul 1983 0.4 0.12
Jun 1983 0.56 0.17
May 1983 0.66 0.2
Apr 1983 0.58 0.18
Mar 1983 0.49 0.15
Feb 1983 0.53 0.16
Jan 1983 0.48 0.14
Dec 1982 0.35 0.11
Nov 1982 0.37 0.11
Oct 1982 0.29 0.089
Sep 1982 0.21 0.064
Aug 1982 0.21 0.063
Jul 1982 0.16 0.048
Jun 1982 0.15 0.045
May 1982 0.17 0.049
Apr 1982 0.18 0.052
Mar 1982 0.2 0.059
Feb 1982 0.22 0.064
Jan 1982 0.25 0.072
Dec 1981 0.27 0.078
Nov 1981 0.23 0.066
Oct 1981 0.24 0.07
Sep 1981 0.19 0.054
Aug 1981 0.25 0.071
Jul 1981 0.31 0.088
Jun 1981 0.33 0.092
May 1981 0.42 0.12
Apr 1981 0.36 0.1
Mar 1981 0.31 0.086
Feb 1981 0.34 0.093
Jan 1981 0.37 0.1
Dec 1980 0.45 0.12

Returns from Investing in Apple stock

How much did an investment in Apple really grow each year after accounting for inflation? The following chart contains the inflation-adjusted real annual percentage returns.

Detailed Annual Returns (Adjusted vs. Nominal)

The table below shows the returns for Apple stock by year, both inflation-adjusted and nominal. You can sort any column by clicking on the header.

Year Inflation-Adjusted Return Nominal Return
2024 27.04% 30.7%
2023 44.17% 49.01%
2022 -30.87% -26.4%
2021 25.8% 34.65%
2020 79.85% 82.3%
2019 84.73% 88.95%
2018 -7.17% -5.4%
2017 45.39% 48.45%
2016 10.18% 12.47%
2015 -3.72% -3.02%
2014 39.55% 40.61%
2013 5.76% 7.35%
2012 29.15% 31.4%
2011 21.95% 25.56%
2010 50.81% 53.07%
2009 140.36% 146.9%
2008 -56.95% -56.91%
2007 124.32% 133.47%
2006 15.09% 18.01%
2005 115.89% 123.26%
2004 191.86% 201.36%
2003 46.38% 49.13%
2002 -36.09% -34.57%
2001 44.98% 47.23%
2000 -72.01% -71.06%
1999 144.58% 151.15%
1998 206.96% 211.9%
1997 -38.18% -37.13%
1996 -36.62% -34.51%
1995 -19.38% -17.34%
1994 31.68% 35.21%
1993 -51.77% -50.44%
1992 3.9% 6.91%
1991 28.39% 32.33%
1990 16.39% 23.5%
1989 -15.49% -11.56%
1988 -7.98% -3.91%
1987 98.6% 107.41%
1986 82.09% 84.09%
1985 -27.23% -24.46%
1984 14.95% 19.49%
1983 -21.39% -18.41%
1982 30.05% 35.03%
1981 -40.48% -35.17%

Apple Stock: Average Annualized Returns

Annualized returns show the average rate of growth per year, making it easier to compare performance across different time periods. While nominal returns indicate the headline growth, adjusting for inflation reveals the actual change in purchasing power.

This table presents both nominal and inflation-adjusted average annual returns for Apple over various trailing periods ending June 30, 2025, offering a clearer view of long-term, real investment performance.

Period Avg. Annual Return (Inflation-Adjusted) Avg. Annual Return (Nominal)
Last 1 year -4.68% -2.13%
Last 3 years 11.89% 15.1%
Last 5 years 13.09% 18.27%
Last 10 years 18.37% 21.99%
Last 20 years 26.5% 29.74%
Last 30 years 20.59% 23.64%
Last 40 years 19.08% 22.39%

Real Returns of Investing in the Apple

The chart and table below show the nominal and inflation-adjusted value of a hypothetical $100 investment over various long-term historical periods, ending in June 2025.

The inflation-adjusted line, in green, represents the real increase in purchasing power for the initial investment. Observe the gap between both lines, which illustrates the cumulative effect of inflation over time.

Even over just five years, inflation takes a noticeable bite out of investments. Investing $100 in the Apple five years ago yielded an 209.67% nominal gain, but the real return (the actual increase in buying power) was 148.34%.

As investment periods get longer, the difference between reported nominal returns and the inflation-adjusted gains usually becomes much greater due to the compounding effect of inflation over time.

Investment Period What $100 Grew To (Nominal) Total Nominal Return (%) Total Inflation-Adjusted Return (%)
Last 5 years Feb 2020 - Jun 2025 $309.67 209.67% 148.34%
Last 10 years Feb 2015 - Jun 2025 $715.81 615.81% 420.88%
Last 25 years Feb 2000 - Jun 2025 $23,442.58 23,343% 12,240%

Inflation & Apple's Operations

Apple's manufacturing and supply chain costs are significantly affected by inflation, particularly given the company's reliance on global suppliers and complex technology components.

  • Component Costs: Rising prices for semiconductors, rare earth metals and advanced materials directly impact iPhone, iPad and Mac production costs.
  • Labor & Manufacturing: Wage inflation in key manufacturing regions like China affects Apple's production costs, though the company's high-margin products provide some cushion.
  • Supply Chain & Logistics: Global shipping costs and energy price increases affect Apple's complex international supply network.

To manage these pressures, Apple typically leverages long-term supplier contracts, strategic sourcing, vertical integration for some key components, and its significant economies of scale.

Inflation Impact on Apple Products & Pricing

Apple's robust brand and premium market stance typically grant it considerable pricing flexibility when inflation rises.

  • Pricing Strategy: The strong customer loyalty and integrated ecosystem often permit Apple to transfer rising costs to consumers more effectively than many rivals.
  • Product Demand: Inflation might lead to postponed non-essential tech purchases. However, the central role Apple devices play in users' daily activities helps sustain demand for its main products.
  • Services Revenue: Apple's growing services segment (like App Store, iCloud and Apple Music) provides a recurring revenue stream that can be less sensitive to inflation-driven changes in hardware purchasing cycles.

About Apple

Apple Inc. (AAPL) is one of the world's largest technology companies, renowned for its innovative hardware, software and services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has transformed personal technology with iconic products such as the Mac, iPod, iPhone and iPad.

The company also offers a wide range of software and services, including macOS, iOS, iCloud and Apple Music. Headquartered in Cupertino, California, Apple continues to drive innovation across multiple product categories and digital services.

Apple's stock is a major component of indices like the S&P 500 and Nasdaq-100, reflecting its significant market capitalization and influence on the global technology sector.

Last Close
Jul 15, 2025
209.11
Highest
Dec 26, 2024
258.4
Highest, Inflation-Adjusted
Dec 26, 2024
264.09
Annualized return
Since Dec 12, 1980
18.67%
Annualized return, Inflation-Adjusted
Since Dec 12, 1980
15.21%

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Other Inflation-Adjusted Data